Youthreach launched Project Ujjwal - Unnati Ki Aur in association with Unipatch Rubber Limited at Nalagarh. The project was conceptualized in October’14 and the implementation started from January’15.
Project Ujjwal is covered under the Corporate Social Responsibility of Unipatch Rubber Limited which aims towards contributing actively to the social and economic development of the communities in which Unipatch operates, so as to promote sustained growth for the society and community.
The objectives of the CSR programmes are as following:
Prior to the project implementation, an extensive need assessment study was conducted in the area to assess the critical issues that required interventions for the overall development of the community.
During 2014-15 the community development activities undertaken were in the area of education and poverty eradication. A project coordinator is employed by Youthreach to conduct the ground work on full time basis at Nalagarh. The coordinator is directly supervised by the Programme manager at Youthreach’s head office for proper functioning of the project and over look the ground level activities.
Unipatch Rubber Ltd. CSR Project Update January 15- March’ 15 |
PROGRAMME |
TARGET |
ACHIEVED |
||
Set up a Digital literacy centre |
1 |
|
||
Vocational training Centre: Initiate OMNI skill development programme with an I.T.I |
1 |
Initiated, in process |
||
Disbursement of pensions to individuals |
To 10 beneficiaries per month |
Provided to 10 beneficiaries per month |
||
Financial assistance to organisations |
3 organisations |
Provided to 3 organisations |
||
The set targets were not achieved in the set time period mainly due to the fact that it was a new project and it took time to build rapport with the villagers and partner with the organisations. The untimely rains and harsh weather conditions posed a major hurdle in completing the repair work at the prospective computer centre site. The efforts to partner with a private I.T.I in Delhi did not materialize despite regular talks and visits due to some internal issues at the I.T.I hence Youthreach had to reapply the efforts to tie up with Government I.T.I Nalagarh for initiating the OMNI skill development programme. The process got delayed due to examinations at the Govt. I.T.I and change of contact person at I.T.I.
Youthreach conducted a 6 day need assessment study in the villages located in the vicinity of Unipatch’s factory in Nalagarh, Himachal Pradesh. A total of 8 villages in a 3 kilometer radius were covered during the survey. Recommendations base on the interaction with the respondents and the stakeholders and the observations of the researchers were submitted to Indag Rubber Limited in a detailed report.
The need assessment indicated some of the possible areas of intervention that were urgently required in most of the villages. The areas of possible interventions were arrived at after matching needs from multiple stakeholders who were part of this study.
Possible interventions cited in study are as following
Based on the detailed needs assessment, 2 following areas of intervention were mutually decided by Unipatch Rubber Limited and Youthreach.
Intervention | Description | Location | Other supporting activities | Visibility | Funding | |
Digital Literacy Centre | Setting up 1 computer centre in Bhogpur panchayat | 1 village to start with within 1 km radius of the factory | Within the first 5 months of the project period. | Regular awareness activities revolving around education telling people about the importance of computer usage in today’s day and age. These may include discussion during village meetings, through one to one interactions, mobilization of students, distribution of flyers to spread awareness about the centre, visiting schools. | Having wall painting boards on top of the computer centre and boards in the nearby area with the name of the project and logos of the sponsoring company Distribution of flyers | All the funds for setting up and running the centre will be out of the CSR budget of the Company The students will be charged a minimal fee of Rs. 50 per month for the course |
OMNI skill development programme | Tie up with an I.T.I to initiate a skill development programme that can be incorporated in the existing vocational training course or run independently at the I.T.I for the students | Partner with 1 organisation in Nalagarh or Delhi | Within the first 5 months of the project period. | Spreading information via flyers and one to one communications. Putting up banners and posters publicizing about the programme | Having the logo of the company on the banners, flyers and other awareness generating tools. Having banner with the company name and logo at the I.T.I | All the funds for the health activity will be out of the CSR budget of the Company |
After completion of the need assessment survey, lack of digital literacy emerged as one of the most significant problems in the area.
Digital literacy is almost non-existent amongst the population in Bhogpur panchayat. There is no provision for computer education in schools. Out of the seven schools in the panchayat, computer labs are operational only in one school. Wherever it is present, the conditions of these labs are really bad, with a very limited number of computer systems. The department of education has restricted the provision for computer education only in senior secondary schools.
Hence, in order to tackle this issue, the process to set up a digital literacy centre was initiated. The digital literacy programme focuses on bridging the gap of digital connectivity in the rural areas. Connecting the community and its members to the digital world is becoming increasingly essential for the development and social progress in recent years. The programme aims at creating digital literacy awareness and education that will help rural communities to take lead in the global digital economy and help them in maintaining the competitiveness and also shape a technologically empowered society.
A street play was organized on 11th March 2015 in Reru village with the assistance of a local theatre group called Madhyam. The 8 member theatre group aimed to spread awareness on the issue of women and girl child education through their street play.
A total of 45 people comprising of 30 women and 15 men from the village attended the event. After the performance people engaged in a discussion and contributed their views about the issue.
Youthreach initiated the OMNI Skill development programme for providing skill based education to the youth. Youthreach formed a collaboration with Government Industrial Training Institute (ITI) to imparted technical skills on tyre technology to youth from the less-privileged background. This programme compliments the existing mechanical courses at the I.T.I.
a) To expose students to real life work situations and to equip them with the necessary skills that intensify their job acumen.
b) To identify and motivate potential students for setting up small units and to lead them towards self-employment.
Under Project Ujjwal financial assistance is being offered to the needy individuals especially women and children/ students via organizations/ schools where they are enrolled. This financial assistance aims at helping the underprivileged people to meet their basic requirements.
Deepalaya used the sponsored amount for the education, overall development, health check up & extracurricular activities of 7 children enrolled at Deepalaya Kalkaji Extension School, which is a recognized Senior Secondary School affiliated to CBSE.
Performance of the students under the Youthreach Sponsorship Programme
Sl. No. | Code | Child | Father | Old Class | Promoted Class | School |
1 | SC0181 | Abhay | Daya Shankar | VIII | IX | Deepalaya Formal School, Kalkaji Extn |
2 | SC1383 | Bhavya | Mohit | UKG | I | Deepalaya Formal School, Kalkaji Extn |
3 | SC1377 | Gaitry | Kishari Das | VIII | IX | Deepalaya Formal School, Kalkaji Extn |
4 | SC0013 | Neha | Abhilash | VII | VIII | Deepalaya Formal School, Kalkaji Extn |
5 | SC0180 | Sidharth | Rajesh Kumar | UKG | I | Deepalaya Formal School, Kalkaji Extn |
6 | SC1385 | Rakhi | Parveen Kumar | VI | VII | Deepalaya Formal School, Kalkaji Extn |
7 | SC0182 | Khushboo | Suresh Babu | V | VI | Deepalaya Formal School, Kalkaji Extn |
The money provided to Blind Organization of India is used for the following purpose
Friends of Tribals Society (FTS), a non-government, voluntary organization is committed to the upliftment of tribals and other deprived in rural India, by providing basic education to their children and giving the villagers health care education, development education and empowerment education.
The grant support provided to Friends of Tribal Society is utilized for their One Teacher School (OTS) programme.
Strength of Navi Disha Schools |
||||
S.no |
School |
Total Students |
New Admission |
Total |
1 |
NDS Sahauli |
82 |
20 |
102 |
2 |
NDS Dulladi |
73 |
15 |
88 |
3 |
NDS Mandaur |
77 |
9 |
86 |
4 |
NDS Lubana |
49 |
8 |
57 |
5 |
NDS Kakrala |
62 |
12 |
74 |
|
Grand Total |
|
|
407 |
As the centre set up still in process Youthreach will focus on mobilisaiton of students and initiating the batches in the year 2015- 16. Depending on the progress of the centre one more centre may be opened in the Bhogpur panchayat.
The finanical assistance programme will be carried out as done in the last financial year. Youthreach will conduct the following additional activities.